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Course Outline
Marketing on the Internet
- What is socialmedia? Phenomenon of online communities
- Examples of current Internet campaigns
- The main advantages of social media over traditional communication channels
- Social Media and Advertising
- Business benefits resulting from the campaign socialmedia
- Selection of the communication channel
- E-Consumers - participants rather than users - who they are, they are looking for and what you expect?
- Basic terminology in e-marketing
- Targeting online advertising
- The performance indicators
- Efficiency and optimization activities
- Social networks: scopes, operation, function
- Building a community around the brand - goals and methods
- Engagement Marketing on social networks
- Word of Mouth Marketing - Opportunities and threats and a code of good practice.
- Viral Marketing - how to design a successful viral campaign
- advertising campaigns
- Handling of critical situations
Overview and specifications of basic communication platforms and their use in various industries
- Microblogs
- Discussion Forums
- YouTube
- Our class
- Company blog
- Services news
- Citizen journalism
- Cooperation with bloggers
Image creation
- Create a campaign image on the web
- Basic principles of creating communication strategies in social media
- Effective communication on the internet
- Language Internet.
- What to focus on and with what to give up.
- Mobile technologies.
- Rules for a good e-mailing
- Newsletters
Analysis and monitoring whether our actions are achieving the intended benefits
- Available analytical tools and their application in practice:
- Statistics Facebook and YouTube
- Google Analytics
- Available Social Media Monitoring Tool
- Practical measurement of ROI, the cost of obtaining the user / customer and their activation
- Assessment of the impact of Social Media on the image of the brand as a whole
Case studies
Completion of training and assessment
7 Hours
Testimonials (3)
Irma was attuned to us as learners and our business needs. It was clear that she was actively listening to us from the informed feedback she then provided.
Siobhan - Raintree
Course - Digital Marketing for Software-as-a-Service (SaaS)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
Sithabiso - Vodacom
Course - Digital Marketing
The idea that i could ask any question and move from one topic to another and the fact that the training was set at the right level for what i needed to know.